You scan all the items bought by all the members of your household, using our mobile app or a hand-held terminal that we will provide you.
The shopping data that you have scanned is then sent automatically to us at Nielsen.
For every week you scan you will receive points exchangeable for gifts and store vouchers. You will also receive entry into a superb regular prize draw for being a member.
Our Scanning Panel consists of members from throughout the entire Australia and it is very important to us that our Panel represents all the different types of households that make up our wide population. This is why we welcome all types of households, from single ones to those with large families plus we have members that span all ages, from 16 up to 90 and above!
So the reason we would like YOU to join our Scanning Panel is because you too are an essential part of the Australian population and with your unique purchasing habits your contribution would be very important to us.
If you were to join we would provide you our mobile app or a hand-held scanner to scan all the items your household buys.
You will need to scan all items that are bought from everywhere, by all members in your household.
In return for scanning you will be awarded with points every week. You will then be able to exchange these points against a wide range of gifts or activities that are featured in an exclusive online gift website. Also, you will also be entered into 13 separate prize draws every year, with prizes ranging from holidays, to state of the art gadgets and even a brand new car.
The shopping information you would have scanned will be collected automatically. This scanning information will then be combined anonymously, along with the rest of our scanning Panel's data. Specific analyses will then be carried out on the Panel's "whole pot" of shopping information which then provides important fact and trends to many different manufacturers and retailers.
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information please visit www.nielsen.com.
For decades, Nielsen has set the standard for global market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviours. Your participation in our panel helps us create our consumer insight solutions.